Using QR Codes for Business Marketing

Written by: Vishal Haripara

What is QR Code?

A Quick Response (QR) code is a two-dimensional code scanned by smartphone cameras to automatically pull up text, photos, videos, music, and URLs, which are used by businesses nowadays to provide contactless payments, to register, or even view menus.

How do you scan a QR code?

When you see a QR code, just pull out your smartphone and use any free

app for scanning QR codes just as you would use your camera phone.

Some new phones have a QR scanner pre-installed. That will probably be standard on future smartphones.

Once you scan the code, you will be redirected to a web page, shown a video, or generate an SMS text or call to someone -depending on what the QR creator set up.

How to generate QR codes?

A quick Google search for "QR code generator" is all it takes to find a website to generate your barcodes.

Photo by David Dvořáček on Unsplash

Where can you put QR codes?

On business cards: A fast and simple way to use QR codes for your professional purposes is to place them on business cards. Generate a barcode that directs scanners to your online resume or website to help new contacts find you or your business faster.
On marketing materials: You can put your QR Code on your marketing materials like:

On your product or packaging
On your company brochures
On your company social media account

Can you include the company logo in a QR code?

Yes, You can include your company logo, and you can change the pattern and apply color as you wish in QR Codes.

Things to keep in mind

If you're going to use QR codes for small business marketing, you'll want to keep in mind that your QR Code is scannable. Just make sure that you test your "enhanced" QR codes before releasing them. A "broken" QR code will frustrate your audience and damage your brand.

Photo by Apollo Photography on Unsplash

Conclusion

QR codes will generate traffic on your website (or elsewhere). They are easy to create and becoming easier for consumers to use. Depending on your business, you can use QR codes to engage your audience and build your business.

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